8. Jennifer Lopez “If You Had My Love”
The beginning of the J. Lo pop revolution started with number 8, “If You Had My Love,” released in 1999. She was On the 6 and we were all on the subway ride with her. Though she didn’t get her urban make-over until Ja Rule lent his magic with the “I’m Real (Murder Remix)” in 2001, this video got the steam going through the first singles until the excitement of “Love Don’t Cost a Thing” and the J. Lo album, which put things into overdrive.
A portent of things to come for Jennifer and other pop-lets, it shows the world’s fascination with her through a mix of fans watching her every move on live room cams on her official website. It was a clever use of modern media and examination of its implication on a pop star’s image, performance, and existence.
Maybe not the first video to incorporate the dance break, though it sure feels like it in the modern era. Its influence is still felt today as Madonna and both Timbs are still doing it on “4 Minutes” in 2008. Though her musical significance is in question today, at the time, we hadn’t had a grown dance diva with such flair since Janet, Madonna, and Paula before her.